The Cage Fighting, Soaring for the Local Languages

The Persian language on the internet has been both widely used and neglected for various reasons. After the synchronization of fonts (Unicode) and improved readability with search engines, Persian gained a strong presence simultaneously with the emergence of the first wave of blogging. It was once referred to as the third language of blogging.

Amid political and economic conflicts, events from decades ago, ongoing economic sanctions, and content censorship have consistently impeded the expansion of profitable Persian online terms. Despite years of need, most opportunities for such content, especially textual content, remain untapped.

Even now, after years of need, there are no native opportunities in this field, but recent initiatives by technology giants seem to open a window for the Persian language. In the ongoing struggle between Elon Musk and Mark Zuckerberg, the owners of Twitter and Meta (Instagram and …), a new opportunity is unfolding for the Persian language.

As Instagram and other Meta products move towards becoming platforms similar to Twitter, Twitter itself is transforming into a more modern Facebook, Instagram, and YouTube. It is also becoming a competitor to Medium, the revenue-generating blogging service that has never been particularly friendly to Persian.

Starting tomorrow, Elon Musk will activate revenue generation on Twitter. The prerequisites for him have been provided, although he still needs to overcome the obstacles of sanctions (such as purchasing a Twitter Blue account/being connected to financial systems for receiving funds, etc.), but there is no mention of sanctions on the Persian language, unlike in Google AdSense, Google’s payment service.

The situation indicates that if Iranians can monetize their access through Twitter, they can earn income not only through Persian text content but also through Persian audio content — a first in the history of the internet. A service is willing to offer such services to Iranians, especially those residing outside of Iran (or domestically verified users with foreign numbers).

Perhaps Elon Musk himself has not thought about this issue, but it is certain that with such an approach, social networks currently moving towards decentralization will make Persian content production more efficient. It eliminates the need for upper-level approval and transforms the hierarchical structure of Persian word dissemination more than ever.

While the exact revenues are still unclear, there are not just one or two obstacles. However, at the end of this tunnel, a brighter world awaits the independent Persian language.